Typology:  Branding Design, Logo and Brand Patterns,
Packaging Design

Timeline:  Summer 2022

Program:  Adobe Suite

Paid Freelance Work

The Hati Gapis project in Kuala Lumpur, Malaysia, is a testament to the power of community-driven design. Through thoughtful consideration of the needs and desires of the Orang Asli community, we were able to create a space that not only meets their functional requirements but also speaks to their cultural identity.

The design of the space was informed by a deep understanding of the community's connection to the ancient Gombak tree, which serves as the project's namesake.

Our team was able to create a sustainable approach to community engagement, one that respected the community's values and celebrated its history. The end result is a space that captures the essence of the Orang Asli Community, and which will serve as a place of pride and respect for generations to come.

Consumer Analysis
Branding Typology
Powerful Visual Translation
Ideal Audience Attraction
Multidisciplinary Approach
Empowering Visual Cues
Complex Branding Project