RHYS
BRANDING | PACKAGING
Typology: Branding Design, Logo and Brand Patterns,
Packaging Design
Timeline: Summer 2022
Program: Adobe Suite
Paid Freelance Work
The Hati Gapis project in Kuala Lumpur, Malaysia, is a testament to the power of community-driven design. Through thoughtful consideration of the needs and desires of the Orang Asli community, we were able to create a space that not only meets their functional requirements but also speaks to their cultural identity.
The design of the space was informed by a deep understanding of the community's connection to the ancient Gombak tree, which serves as the project's namesake.
Our team was able to create a sustainable approach to community engagement, one that respected the community's values and celebrated its history. The end result is a space that captures the essence of the Orang Asli Community, and which will serve as a place of pride and respect for generations to come.
The design of the space was informed by a deep understanding of the community's connection to the ancient Gombak tree, which serves as the project's namesake.
Our team was able to create a sustainable approach to community engagement, one that respected the community's values and celebrated its history. The end result is a space that captures the essence of the Orang Asli Community, and which will serve as a place of pride and respect for generations to come.
| Objective |
| Consumer Analysis |
| Branding Typology |
| Powerful Visual Translation |
| Ideal Audience Attraction |
| Multidisciplinary Approach |
| Empowering Visual Cues |
| Complex Branding Project |
